An experiential installation that visualizes the number of people that Stella Artois has given access to clean water through its partnership with water.org.
On World Water Day, we filled the Oculus at the World Trade Center in NYC with Water Clouds, made up of thousands of bubbles, each one representing someone Stella Artois has helped give access to clean water. In the Oculus, commuters and tourists could purchase a limited-edition Stella Artois Chalice, giving someone access to five years of clean water, and add another bubble to the installation. We partnered with Daniel Arsham and Alex Mustonen of Snarkitecture to help bring “The Water Clouds by Stella Artois” to life.
In collaboration with Piers North, Patrick Glorieux, Whitney Yando, Harry Bugden and Tanner Shea.