at&t Rethink impossible

ROLE: ASSOCIATE CREATIVE DIRECTOR CLIENT: AT&T AGENCY: BBDO

The ask: AT&T's Olympic sponsorship was the launch platform for a new tagline, Rethink Impossible. Ours was one of a series of spots built around it, working with speed skater Apolo Ohno.

Made with Ashton Rose, Pier Lippton, and James Clunie.