ROLE: CREATIVE DIRECTOR CLIENT: YOUTUBE AGENCY: CO:COLLECTIVE

The ask: launch YouTube for Artists, a site giving musicians the data and tools to build a career on the platform. We made MAKING IT, a 30-minute documentary about artists who got there without a label, plus a series of how-to films handing over the same playbook.

Made with Ashton Rose, Mike Hasinoff, Xavier Teo, and Ant White.