This 30-minute documentary looks at how musicians have built careers by making their own content, talking directly to their fans, and widening what an artist can do today — proving you can make it on your own, without a record label.

Featuring: OK Go, Macklemore, FKA twigs, Action Bronson, Nicky Jam, Tinashe, Robert DeLong, Lindsey Stirling, YP, Alexa Goddard, Suroosh Alvi (VICE), Russell Simmons (All Def), Chris Kaskie (Pitchfork), Ty Stiklorius (Atom Factory), Amir Abbassy (All Def Digital), and Jamal Edwards (SBTV).