stella artois / water.org‍

ROLE: FREELANCE CREATIVE DIRECTOR CLIENT: STELLA ARTOIS AGENCY: MOTHER

The ask: get New Yorkers to care about people who don't have access to clean water. On World Water Day, we filled the Oculus at the World Trade Center with Water Clouds — thousands of bubbles, each one a person Stella Artois has given access to clean water through water.org. The screens around the station ran the distances New Yorkers walk in the most convenient city in the world — three blocks for a slice of pizza — against the miles someone else walks for clean water. Buy a limited-edition Chalice, give someone five years of water, add your bubble to the cloud.

Made with Daniel Arsham and Alex Mustonen of Snarkitecture, Patrick Glorieux, Tanner Shea, Harry Budgen, Whitney Yando, and Piers North.